Your prospects are your #1 priority. Unfortunately, you aren’t always theirs. When leads start to go cold and you begin looking for a way to reconnect, it may be time to implement automated email marketing. Automated email marketing can offer most agencies one of the best returns on investment when it comes to re-engaging leads.
A recent study showed that for every $1 spent, email marketing returns $36. Modern email software, such as Active Campaign, MailChimp, or Constant Contact, makes automating emails almost foolproof. Easy-to-use templates can help you to send beautiful and professional messages, while customizable contact lists can make sure you’re always getting in front of the right leads.
If you could count how many minutes (or hours), you and your agents spend formulating emails weekly, it might shock you. Automating drip or trigger emails saves you valuable time when a personalized email is not needed. Several online email marketing software programs include pre-built, ready-to-send campaigns; it’s possible to grow your business with just a few mouse clicks!
Familiarity breeds trust. Without trust, your relationship with prospective clients will falter. Automated email marketing can keep you relevant by:
- Sending prospects who have gone cold valuable email nuggets each month to keep your name associated with providing value.
- Coordinating email campaigns alongside phone call follow-up sequences to maximize impact.
Automating email marketing won’t just help you turn prospects into customers. By staying in contact with current clients, you’re increasing your retention rates and helping to maintain that trust you built when they were just a lead. Engage your customers with follow-up campaigns filled with safety tips and regulatory alerts specific to their industry, remind them of account rounding opportunities, or even wish them a happy birthday! Automated emails can help remind your clients just how beneficial your agency is to them.
Although nothing beats face-to-face or voice-to-voice correspondence, email marketing automation is an easy and valuable way to keep your agency fresh in a potential or existing client’s mind.
Greg McCammon
Marketing Manager
